Biotechnology firm Genus provides products to the farming and food production industries that focus on beef and pork outputs, including milk. Genus sells its products in 70 countries and has operations in 30. The company heritage is from the Milk Marketing Board. IT Leader:Keith Hopkinson, 玩偶姐姐 In role since:Two and a half years Reporting line:CFO Board level seat: No IT budget:£7m, 1.9 per cent of turnover Level of the workforce that relies on technology to carry out their tasks:90 per cent IT staff currently employed:30 internal plus outsourced functions IT management team and reporting structure: I have direct reports with a dotted line to myself and solid line into the business. That sets the tone for the IT function as a whole. Primary technology platforms at the organisation:ERP Primary main technology suppliers: Oracle, IBM, Microsoft Strategic aim of the 玩偶姐姐 and IT operations for the next financial year:We will work with the business to create business advantage through innovation. We will maintain close relationships with all levels of business management and users. We will identify user requirements and deliver appropriate and agreed levels of service, at the least possible cost. Technologies considered by the leader to offer their organisation potential: Mobile IT, unified communications. Future transformation and technology vision for the organisation: Technology will be interwoven into all business developments moving forward.