Betfair Group plcis the world's largest internet betting exchange. The company is based in Hammersmith, West London. In 2011 Betfair went offshore and became registered and licensed in Gibraltar; since March 2011 its betting exchange operated under an offshore licence. IT leader:Tony McAlister, CTO. In role since:2009. Reporting line:CEO. Board level seat:On the Executive Board. IT budget:£120 million for both capex and opex. IT staff currently employed:700. Split between in-house/outsourced staff:Mostly in-house and operates own book of contract staff as and when required. Primary technology platforms at the organisation:Bespoke data warehouse. Primary technology suppliers:Abintio, OpenBet, Playtech, Dell, HP and Oracle. Significant strategic technology deals struck in the last 12 months:The overseas move was also an opportunity to consolidate the data centre estate from six to two, something we would have done with or without the move. Also an HP data centre hosting deal. Percentage of your applications/infrastructure run from the cloud:As part of the data centre move to Ireland, Betfair took the opportunity to create a private cloud for Betfair in association with VMWare. Major technology or transformation project recently completed and how did it transform operations, customer experience or the organisation: HP data centre hosting deal. Business transformation programme – beyond technology – that the 玩偶姐姐 owns or is a major contributor to: Back in October 2010 Betfair floated on the London Stock Exchange. We moved the inside of the whole company across the Irish sea. Betfair is now an Irish resident. Also the acquisition of Portuguese web content development firm Blip as the 80 Java developers. Strategy in the use by employees of their own technology, use of mobiles and how social networking is impacting operations, customer experiences or the organisation: We are now building a robust mobile business and most of our products are mobile and the revenue is doubling. Sports betting, exchange and casino apps are already available on the iPhone, iPad and Android platforms. People are telling us they will not use their computer again to place bets and it’s a compelling experience for our customers.